Advertising is a critical part in a company's fortune and future. Advertising and reaching out to the public helps the company become popular and known for certain things. Such as The Adidas Group is highly know for Soccer and Basketball campaigns around the world and the United States. Adidas uses a advertising strategy where they use high profile athletes to promote certain areas. As for basketball Adidas campaigns with Derrick Rose, Dwight Howard and a couple more, for soccer they campaign with players from teams such as Mexico, France, and Italy. Adidas catches an athletes mind with unique graphics, style, and comfort. Adidas also advertises through FIFA, NBA and their retail stores.
According to a recent post on AdWeek, Adidas has launched it's largest as campaign ever called the "All Adidas Campaign". The campaign includes Bulls point guard Derrick Rose, singer Katy Perry, rapper B.O.B. , soccer stars David Beckham and Lionel Messi and popular skateboarders.
Adidas is currently going "All In" with present and future ads of their brand they are focusing on more than sports. They have expanded their focus on casual wear and comfort in sports and in everyday life. The following is a Adidas commercial from their All Adidas Campaign
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